Big IP - Big Gains? | ADAM, BARTH, WAGNER, GODORR, SAUER, KLINGE
110 views · Published 11 March 2012 · 58:20 · Indexed 18 October 2026
Channel: GameDaily Connect · 2012 · People & Blogs
As consumer markets mature, game makers sometimes turn to established licenses as a mechanism to rise "above the noise" by building on existing consumer awareness. Are browser community games at the point where such "edge" is decisive or even necessary? Have we passed beyond the point where a social game can succeed simply "on its own merits"? Are online games now such attractive reach- and/or revenue-boosting properties that big brands see them as a must-have in their marketing strategies? Moderated by Heiko Klinge from IDG, this panel explores the potential and pitfalls when big IP meets browser games. Delivered at Casual Connect Europe 2012
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