Microsoft reaches IT decision makers with LinkedIn Content Marketing Campaign
2,804 views · Published 3 September 2014 · 3:15 · Indexed 19 October 2026
Channel: LinkedIn for Marketing · 2014 · Education
As an industry leader, Microsoft was seeking to engage with senior IT and business decision makers to consolidate it’s position as a thought leader in the field. To achieve this, Microsoft collaborated with LinkedIn and leveraged the breath of LinkedIn’s marketing solutions portfolio to build a sustained content marketing campaign. With an all-round approach encompassing Groups, organic as well as Sponsored Updates, Slideshare Content Ads and the Influencer Program, Microsoft benefitted greatly from the campaign and now has the highest reach and engagement metrics amongst it’s competitive set. Watch the video to learn more and view our business site to see how you can get started on your Content Marketing journey with LinkedIn: http://business.linkedin.com/marketing-solutions/src=s-yt
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