How to Create and Market Big Brands for Mobile | Vivian LEE

274 views · Published 16 August 2011 · 23:08 · Indexed 21 October 2026

Channel: GameDaily Connect · 2011 · People & Blogs

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Creating a successful brand from your game not only extends its lifecycle, but also grows your audience and boosts its profit. The question is: what do successful brands do differently? During this insightful lecture, EA Mobile will share their experience of creating and marketing such famous mobile brands as Bejeweled, Tetris, Scrabble and many others.

For slides visit: http://casualconnect.org/lectures/mobile/how-to-create-and-market-big-brands-for-mobile-vivian-lee

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