Not Your Father's Oldsmobile: New Ways to Acquire and Retain Gamers in a Mobile First Society
435 views · Published 12 August 2013 · 54:42 · Indexed 12 November 2026
Channel: GameDaily Connect · 2013 · Gaming
As game developers transition to creating mobile games, it requires an entirely different mindset on acquiring and retaining users. The old principles that applied for games played on a desktop, console or the Facebook platform no longer apply. The mobile ecosystem is still young and new rules are being written for all aspects from platforms to content to users. On this panel, you will hear from gaming companies on new ways to acquire mobile users for your games, platforms to gain early traction, methods to engage with users over the long term and a host of topics for you to have a strong chance of getting your game to reach millions of mobile users everyday. Delivered at Casual Connect USA, August 2013.
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