Big Picture 2017 by L'Oreal : shape the future of the industry of beauty

487 views · Published 4 September 2018 · 0:36 · Indexed 22 October 2026

Channel: ESCP · 2018 · Education

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2037… L’Oréal is no longer making products, what will it be selling? 
It was the topic of a week-long workshop to challenge traditional business models in the beauty industry with disruptive innovation.

Students from both ESCP Europe and IFM are projected into the heart of the creative process: http://www.escpeurope.eu/fr/faculte-recherche/chaires-et-instituts-escp-europe/professorship-in-creativity-marketing-escp-europe-loreal/

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