High School Story: Making Money & Making a Difference | Oliver MIAO

261 views · Published 22 August 2014 · 21:26 · Indexed 24 October 2026

Channel: GameDaily Connect · 2014 · Gaming

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Download Slides: http://gamesauce.org/news/2014/07/30/oliver-miao-is-connecting-people-through-games-casual-connect-video/

Delivered at Casual Connect USA, July 2014

Pixelberry Studios succeeded in turning High School Story into a Top 100 game by focusing on the player. They took this focus on players even further by launching a cyberbullying campaign in their game. Learn how their partnership with a non-profit increased acquisition, retention, and monetization, while saving lives.

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