Dash to the Top | Chris WILLIAMS
174 views · Published 16 August 2011 · 26:17 · Indexed 8 November 2026
Channel: GameDaily Connect · 2011 · People & Blogs
In this talk, Chris Williams, VP and general manager of mobile at PlayFirst, will reveal the secrets that have propelled PlayFirst into one of the leading mobile game publishers with over 12 million iOS downloads of its Dash franchise games, and more recently, launching new hit games such as Egg vs. Chicken. This presentation will explore the "why" behind PlayFirst's startling track record of launching each of its mobile games into the Top 20 and maintaining an ongoing Top 200 status for many of them. Williams will share insights from PlayFirst's current acquisition, retention, and monetization strategies for both premium and freemium products as well as discuss general trends and emerging platform opportunities. This talk is a 'must see' for any publisher looking for success in the highly competitive mobile gaming market. For slides visit: http://casualconnect.org/lectures/mobile/dash-to-the-top-building-the-most-successful-premium-casual-gaming-franchise-in-the-app-store-chris-williams
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