Testing Your Mobile Game Without Sacrificing the Big Opening | Rico WYDER
418 views · Published 25 June 2014 · 23:58 · Indexed 25 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Delivered at Casual Connect Asia, May 2014 With such fierce competition in the games category on mobile, having a strong start with your app launch is imperative. This presentation will go in detail about soft launching your game and other strategies seasoned game publishers use to test their apps to ensure market readiness. Learn the key metrics you should be monitoring during your soft launch, how to best track those metrics, and the scope of a soft launch campaign. We will also discuss the next steps to fully launching your game after you have tested and improved.
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