Western View on Asian Market Changes & Dynamics | Paha SCHULZ

116 views · Published 13 March 2015 · 28:51 · Indexed 19 October 2026

Channel: GameDaily Connect · 2015 · Gaming

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Delivered at Casual Connect Europe 2015

For the game industry in Europe and North America, the Asian market is and was always a difficult market to understand. The dynamics of Japan, Korea, China, as well as Southeast Asian markets is something hard to really understand and follow. This was always the case from the days when Japan was leading the way during the earlier years of consoles, Korea was innovative with the PC online free to play games and business model, and when China finally began to play games. Even today, with segmentation in mobile game markets, there are interesting facts and key lessons to be learned for the Western game industry.

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