Marketing by Design: Building IP with Reach | Charley PRICE
451 views · Published 19 August 2012 · 28:50 · Indexed 8 November 2026
Channel: GameDaily Connect · 2012 · Gaming
A cutting-edge viral marketing strategy is great, but it will do you no good if your core experience doesn't have legs to begin with. Using Hidden Variable's hit grocery-bagging puzzle game Bag It! as a basis, this presentation will discuss techniques you can use on your project today to best create (or leverage) your IP in a fashion that is unique, relatable, and intriguing to both press and customers alike. Delivered at Casual Connect Seattle, July 2012. Download Slides: http://casualconnect.org/lectures/design/marketing-by-design-building-ip-with-reach-charley-price
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