Using Data-driven App Marketing to Get Your App to Rank #1 and Increase ROI | Florian LUTZ
390 views · Published 1 March 2013 · 30:26 · Indexed 30 September 2026
Channel: GameDaily Connect · 2013 · Gaming
Learn how a performance and data-driven approach in your mobile marketing can promote the success of your app and boost user base, engagement and revenue. - Access to data: Learn which tracking technologies are out there, their differences, drawbacks and benefits. - Use the data: Understand how to properly analyze big data and how to integrate them into your campaign optimization. - Drive results: Listen how other gaming advertisers lowered user acquisition costs and increased ROI by up to 70%. Delivered at Casual Connect Europe, February 2013. Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Florian_Lutz_CCEurope_2013.pptx
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