Lessons from Industry Leaders in China, South Korea and Japan | MOSELEY, OCAMPO, KIM, PIKTOZIS

497 views · Published 19 February 2014 · 52:31 · Indexed 30 October 2026

Channel: GameDaily Connect · 2014 · Gaming

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China, South Korea and Japan have established themselves as hotbeds of opportunity for mobile gaming growth. Japan and Korea's combined Google Play game revenue is higher than the entire rest of the world's, while China's smartphone install base is predicted to grow by 425 million over the course of this year. By comparison, there are only 110.4 million smartphone users in the EU5, and EU5 countries are significantly behind Japan and Korea in both iOS and Google Play revenues.

Unique strategies are necessary to tackle the distinct Chinese, Japanese, and South Korean markets, as each of these countries has its specificities and challenges for developers.

How can European developers successfully approach these markets? What are the best practices and existing local ecosystems to take into account? This roundtable, featuring leaders in the space from China, Japan and South Korea will discuss the nuances of these markets and answer your questions. 

Delivered at Casual Connect Europe, February 2014

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