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So Are Virtual Goods Sweets, Cigarettes or Something in Between? | Paul GARDNER

75 views · Published 13 March 2015 · 21:31 · Indexed 8 November 2026

Channel: GameDaily Connect · 2015 · Gaming

Download Slides: http://gamesauce.org/news/2015/04/15/paul-gardner-champion-of-truth-justice-and-tetris-casual-connect-video/

Delivered at Casual Connect Europe 2015

In future years, we will probably look back on 2014 as a pivotal year in the history of casual games. It was the year in which consumer protection regulators and other organisations started to bring the full focus of their attention on the free-to-play model and, in particular, Monetization techniques used in games for children. But what are games for children and for that matter, what is a child? How great is the risk that stringent restrictions on children's games will be applied across all games? (Already, publishers are preemptively crippling certain monetization techniques and pulling back from publishing certain types of games to reduce the risk of regulation and enforcement.) Learn what the next 12 months may hold and how to avoid the attention of regulators. This session will provide practical guidance to help you plot the boundary between marketing and Monetization techniques that are legitimate and those that are not. Mr. Gardner will be taking questions toward the end of the session, so please come prepared with questions on the virtual goods issues that matter to your games and your business!

So Are Virtual Goods Sweets, Cigarettes or Something in Between? | Paul GARDNER

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