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Real Estate Agent Marketing: Systems & Scripts to Convert Real Estate Buyer Leads To Sales

3,130 views · Published 8 March 2016 · 58:20 · Indexed 4 November 2026

Channel: Real Estate Uncensored · 2016 · Entertainment

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Real Estate Agent Marketing: Systems & Scripts to Convert Real Estate Buyer Leads To Sales


Takeaways + Tactics 

1. Call internet leads back within 5 minutes - you’re throwing away money if you don’t
2. Have a follow up system in place before paying for any lead generation
3. When meeting buyers for the first time, bring MLS sheets of other potential homes

We started by answering a couple questions from the Facebook Group on how to use email to locate a prospect’s Facebook profile and how to respond to a seller’s question on how many sales or listings you have in their area. We also debated the merits of going after sellers versus buyers, which requires more work, and why Greg has enjoyed working with buyers more than sellers in his career. 

Then we go deep into lead follow up, Matt shared the lead follow up system Jeff Cohn’s team uses to convert internet leads at 2.5-3% predictably. Jeff’s agents are required to call every lead within the first 5 minutes, this is the biggest factor in lead conversion. The agents (and calling assistants) continue to follow up with the lead with 8 calls in the first 14 days, plus texts, emails and Facebook messages. 

Greg then shared his approach to lead follow up, including role playing through the script he uses for buyer leads, how he avoids sounding overly scripted and polished, and why this is important for building a relationship with people over the phone.

We went through Greg’s process for meeting buyer’s for the first time, why he usually meets them outside the office first and why he never shows up to a buyer meeting empty handed. Greg shared his trick for getting a buyer to eliminate one home they didn’t like and never bring it up again, critical for getting buyers to make a decision. Matt shared where you can get a free 8x8 email follow up campaign and how you can use that with a program like Constant Contact to load up the entire sequence and add new “met” contacts to that follow up sequence.

If you generate internet leads or get buyer calls from yard signs, the best way to convert them is call them within 5 minutes and have a follow up system, especially for the first couple weeks. Hit them from every angle; phone calls, texts, emails, voicemails and social media, until you reach them and start building a relationship.

Click here http://unbouncepages.com/gregs-favorite-scripts/ to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

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