User Acquisition from East to West | NEWSTEAD,DRIJKONINGEN, SOEHARYO

143 views · Published 10 June 2013 · 35:38 · Indexed 25 October 2026

Channel: GameDaily Connect · 2013 · Gaming

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The opportunity for mobile developers to reach a global audience has never been bigger. However however finding quality users at a reasonable prices can be challenging and require different strategies across the global landscape.

This panel will share best practices for Asian developers looking to distribute their games in the US and Europe. Learn how top developers combine marketing strategies - such as cross promotion, ad networks, incentivized downloads, app store partnerships - to launch and sustain momentum for their games and which strategies are most successful in different locations. 

Delivered at Casual Connect Asia, May 2013.

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