Breaking $.04 ARPDAU Ceiling in Casual Games | Dan FIDEN
795 views · Published 21 February 2014 · 24:15 · Indexed 25 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/02/21/dan-fiden-going-truly-global-casual-connect-video/ After the dust of 2009 settled and the wild west of Facebook became a bit less wild, patterns emerged. One that I firmly believed to be true is that free-to-play mass-market casual simulation and management games — all the Villes and the Towns — could do no more than $.04 ARPDAU. On the outside, maybe $.05. But with both Family Farm and Royal Story, Fun Plus proved me wrong. And proved me wrong at scale. So Signia invested in the company. Now that I've joined full time, I'm able to better understand how the teams do it. In this brief talk, I'll reveal actual usage data and some of the features and operational techniques Fun Plus uses to break the ARPDAU conventional wisdom. Delivered at Casual Connect Europe, February 2014
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