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Loy Machedo's Book Review: The New Rules of PR and Marketing by David Meerman Scott

78 views · Published 4 April 2013 · 3:24 · Indexed 22 October 2026

Channel: Loy Machedo · 2013 · Education

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There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture.

Now the problem is there is not one but a sea of such books and offers. So among this swarm of endless offers, comes another book - The New Rules of PR and Marketing by David Meerman Scott which I am glad to say stands out from the rest of the garbage out there.

The book is a treasure chest of tips, tricks and tit-bits on how you can use the power of the online world to you advantage. It gives you the various forms, definitions and explanations of online communication -- Blogs, Podcasts, RSS Feeds, SEO, Viral Marketing, Webinars and the rest. What makes the book a worthwhile investment is the fact that it is easy to read, has plenty of examples and acts as a guide on what should and shouldn't be done.

Some of the best nuggets from this book (which I randomly picked up) are:
1) The most important ingredient for any website is not just design but content.
2) If you are everything to everybody, you are nothing to nobody.
3) If you provide useful worthwhile Information for free -- you become the expert and get into the demand cycle.
4) Educate the Consumer by being fair and honest and he will most probably become your client.
5) Be smart with tags & links.
6) Create links & Connect to others through your website.
7) Participate and Comment on other people articles & websites.
8) People will comment bad under your articles or videos, allow them. This will increase traffic.
9) Experiment and have fun.
10) Interruption Marketing is an old format of selling.
11) Keep the language jargon free and fun.
12) Encourage people to contact you.

Moment of Truth.
Just as there are dieting books out there that tell you if you follow their advice you too can have a world class physique, does not mean everyone would achieve this state of excellence. In the same way, I believe not everyone who reads this book is going to come out as the next big thing. However, if you are looking for a good book that informs, educates and entertains you with worthwhile information then, this is a book I would highly recommend.

Overall Rating -- 8 out of 10

Loy Machedo
loymachedo.com | loymachedo.tv

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