The global marketing drivers | Chris Halliburton

4,822 views · Published 28 October 2013 · 6:53 · Indexed 19 October 2026

Channel: ESCP · 2013 · Education

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Chris Halliburton, Professor of Marketing at ESCP Europe, challenges the so called marketing drivers, which could be misleading when aggregating consumer's behaviours. More on the Executive MBA: http://www.escpeurope.eu/emba

The Executive Experts Series, Episode 4
(c) 2013 ESCP Europe

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