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How To Build A Following On Instagram To Attract a TON of Real Estate Clients & Referrals

1,204 views · Published 4 April 2016 · 1:03:56 · Indexed 10 November 2026

Channel: Real Estate Uncensored · 2016 · Entertainment

Sarah Johnston has built a following of over 6,000 in just 10 months, and is having her best year in real estate in spite of a major down market in Calgary. In our latest episode Sarah shares her story, the types of content she posts, the best times to post, how to use hashtags and much more.

Takeaways + Tactics

1. Start with pictures and a short write-up then experiment with very short video clips

2. Post 1-2 times a day to Instagram - more isn’t always better

3. Interaction is key - make sure you set aside time to interact anytime you post to IG

You need to interact with others in order for them to interact with you, especially when you’re first starting out. Sarah Johnston

We start with the basics of Instagram, including what types of content is most popular, why you should stick with very short videos even though IG raised it’s limit to 60 seconds, and how to find your Facebook friends on IG.

Sarah shared the top three ways Instagram has changed her business:

Generated national referrals from agents she’s never met
Built deeper relationships with current and past clients
Changed her mental outlook on down markets

Sarah explained her strategy behind hashtags, which she breaks into two groups: Hashtags she uses often and funny hashtags. Sarah uses local hashtags to put her posts in front of people looking for real estate, finding the hashtags people are already using and then adding them to your posts.

Focusing on local events and commenting on them using hashtags is a great way to attract more followers. Tagging yourself in specific locations around your city also helps put your posts in front of new potential followers.

On Instagram, interaction is key. Sarah explained that anytime she posts on Instagram, typically once a day, she sets aside the next 15 minutes to interact with people she follows and people using the hashtags she follows. Basically she’s starting conversations with people, who will then check out her profile. Sarah is also careful not to fake-like all people’s recent posts when she starts following them, she prefers a more authentic approach of liking just a few posts.

Then Sarah shared her strategy for mixing personal and business content, why you shouldn’t pay for likes on Instagram, and how to link your IG acct to your Facebook Business page, and why she only boosts non-business posts on Facebook.

Gary Vaynerchuk says, “One piece of content can change your life” and Sarah is a great example. One short video clip caused her IG account to take off, getting tons of comments and shares from agents around North America. So start sharing pictures and short video clips, interact with people based on local hashtags, and be yourself. You never know when one of your posts will go viral and attract hundreds or thousands of new followers!

Guest Bio

Sarah Johnston is a 10-year veteran Realtor with Maxwell Canyon Creek in Calgary, Alberta. Sarah is a Certified Negotiation Expert, Condominium Specialist, Country Residential and Buyers Representative. To send referrals to Sarah in Calgary, email her at [email protected] or DM her on Instagram, adventuresinrealestateyyc.

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How To Build A Following On Instagram To Attract a TON of Real Estate Clients & Referrals

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