Opportunities in Free to Play: How Big Fish is Expanding into Free to Play Gaming on Mobile and PC
1,302 views · Published 14 February 2013 · 52:00 · Indexed 3 October 2026
Channel: GameDaily Connect · 2013 · Gaming
Come hear key learnings and emerging trends that are informing how Big Fish is approaching this fast moving segment of the gaming industry. • Free to Play games on Mobile are now the source of most of the gaming revenue, but how do you get discovered and stand out in the crowd? • How should you think of your game design, team structure, and development timeline differently when creating and maintaining a Free to Play gaming service? • Metrics: What are the most important datapoints to monitor, and how do you make all this data actionable to improve your game? • Social: How important are social features to Free to Play games? What works and what doesn't? Delivered at Casual Connect Europe, February 2013. Download Slides: http://gamesauce.org/news/2013/02/12/big-fishs-chris-williams-on-the-value-of-casual-mobile-and-free-to-play-games-casual-connect-video/
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