How Eastern European Talent can Thrive in the Social Game Ecosystem | Lloyd MELNICK
119 views · Published 31 October 2011 · 18:11 · Indexed 5 October 2026
Channel: GameDaily Connect · 2011 · People & Blogs
Over the past seven years, Eastern European game developers carved out and held a solid place in the North American casual games market. Any given week, between three and seven of the top ten casual PC games were developed and even published by Eastern European companies. However, this powerful constituency has faced daunting setbacks while attempting to translate that success into Social (both mobile and web) gaming. Why, with all this talent and experience, have company after company failed to reap rewards seen by companies in North America, Asia, and Western Europe in these important growth markets? Lloyd Melnick, CEO of fiveonenine games, former General Manager of Disney's Playdom International Publishing efforts and longtime evangelist, partner, and advocate for the Eastern European developer community explores this topic by putting the strengths and weaknesses of this regional industry into today's social network-based gaming context and presents strategies and tactics to succeed in this challenging environment. Delivered at Casual Connect Kyiv, October 2011.
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