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Eastern European Development Market | Tatiana CHERNOVA

315 views · Published 11 March 2012 · 24:55 · Indexed 4 November 2026

Channel: GameDaily Connect · 2012 · People & Blogs

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Each day, the video game industry evolves. New platforms, monetization and product promotion models constantly appear. Besides monitoring consumer preferences, i.e., what players look for when choosing a game, what is currently popular, etc., installing base devices and marketing business models, it is also necessary for developers, publishers and distributors to analyze the behavior of other market participants in order to create trends, and not just to merely follow them. Tatiana Chernova, Alawar Entertainment's VP for Strategy, will report on the Eastern European development market, taking into account the required changes in development, such as market shifts from games as products to games as a service support approach. Tatiana will compare past statistics with up-to-date data in order to provide an accurate account of what Eastern European game development studios are currently working on, while spotlighting their various geographical locations and niches upon which they focus. In addition, she will discuss Alawar's own experiences in cooperating with dozens of game studios. Tatiana will also speak about the inner workings of Eastern European game development and about how most casual game studios arrange development.


Delivered at Casual Connect Europe, February 2012

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