Leveraging Data to Build Better Games | PRATHER, FASULO, BALABANIAN, CONNELLY, ROTHKOPF
73 views · Published 8 September 2014 · 44:41 · Indexed 10 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Delivered at Casual Connect USA, July 2014 More than ever before, developers have access to rich pools of data – both of the first and third-party varieties – that can enable them to create better, stickier, and more monetizable user experiences. What are some of the best practices that industry leaders have employed to make data-driven decisions? Can we now know, with unprecedented precision, the moment at which a user is likely to organically bounce out of a game? And if so, should that influence their advertising experience? Can we convert free users into paid through the use of smart internal marketing? Can we combine first and third-party signals to make game mechanics work better? Learn how your peers are leveraging “big data” to build better, smarter and more monetizable products.
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