The Marketing Playbook for API & SDK Adoption | Kate PIETRELLI
353 views · Published 1 March 2013 · 21:17 · Indexed 18 October 2026
Channel: GameDaily Connect · 2013 · Gaming
Beyond a doubt, the marketplace for application distribution is crowded, and fatigue is setting in among developers. How do you rise above the rest, and get developers to prioritize implementing your API or SDK over the competition? What are the best channels to market and what outcomes can you anticipate to achieve? Kate Pietrelli shares tactics and insights regarding API and SDK marketing for developers from traditional lead gen and demand programs to media and events to messaging strategies. Delivered at Casual Connect Europe, February 2013. Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Kate_Pietrelli_CCEurope_2013.ppt
More from this channel
-
30:55
How Multi-platform Gaming is Making Classic Franchises Accessible to Larger Audiences | Carlson CHOI
-
50:50
You're Doing It Wrong: Game Devs vs Game Journos | Russ Pitts, James Portnow, Wendy Despain
-
50:13
In Search of Game Criticism | Daniel Cook, Robert Chipman
-
24:30
Aggressively Compatible Android Games | Dan GALPIN
-
15:32
Case Studies: Winning in Social Mobile | Thomas CHUNG
-
18:44
Make a Rockstar App -- Get Groupies! | Adam BOYDEN
-
29:41
No Fear! How to Embrace and Attack Change in the Industry | Matt HULETT
-
57:36
DIY: Indie Game Dev from Napkin to Profitability | Mark BAXTER