Mobile Self Publishing - Who and What to Consider on Your Road to Success | Oliver KERN

309 views · Published 27 February 2014 · 25:13 · Indexed 8 November 2026

Channel: GameDaily Connect · 2014 · Gaming

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Download Slides: http://gamesauce.org/news/2014/03/03/oliver-kern-good-and-effective-marketing-casual-connect-video/

There are more than 800 service providers in the mobile space. From user acquisition and analytics to monetization and advertising. And each one of them claims that they are the "must work with" company. In times where games have become a commodity, Oliver shares his experience from helping a number of successful mobile games start-ups to kickstarting successful marketing programs. Learn about the marketing framework, secrets and requirements for launching and operating a successful game.

Delivered at Casual Connect Europe, February 2014

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