Look Who it Was Random video

Real Estate Agent Training: Erik Brown on his Shock and Awe Package

332 views · Published 22 November 2016 · 1:27 · Indexed 22 October 2026

Channel: Real Estate Uncensored · 2016 · Education

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In this clip, learn about Erik Brown’s marketing method which he calls ACE Level Marketing and how he is able to set himself apart using Authority, Celebrity and Expertise. In addition to writing a book, as a form of long-term marketing, his Shock and Awe package takes this a step further. 

Watch the full episode→ https://goo.gl/u1HglU

After getting a lead, and nurturing it, and at the point of conversion, when the client is ready to meet and have a conversation, they present the Shock and Awe package. It consists of a CD with an interview of Erik, candy and a book with testimonials from clients. The cost of the package is about $60, but because it’s done at the point of conversion, it’s an investment that gets them the client. 

On this episode we discussed: 
Questions to ask when interviewing people who will be taking over your business 
The impact of internet leads on Erik Brown’s business
Using BombBomb for emails and personalizing video emails 
How to use rejection to fuel you 
What works in Minnesota vs. what works in California 
ACE Level marketing 

ACE level marketing is the blend of Authority, Celebrity and Expertise and it is the key to differentiating yourself from other agents. Erik chooses to publish a book because, unlike postcards or business cards, it’s something that gives the consumer real value and something they can always refer back to. The goal is constantly adding value so that they think of you when they want to have the conversation of selling.

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