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Real Estate Agent Marketing: Slogans, Marketing Materials and Messaging

765 views · Published 23 February 2016 · 1:04:01 · Indexed 10 November 2026

Channel: Real Estate Uncensored · 2016 · Entertainment

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Real Estate Agent Marketing: Slogans, Marketing Materials and Messaging

“You just have to get your name out there!” That’s the best marketing advice most people have to offer. Sadly for most people, it’s also wildly ineffective. What good is your spreading the word about you if you give people no compelling reason to trust you or contact you? Where’s the attraction? In this special Marketing Q&A episode, we tackle some common (and not so common) real estate marketing questions.

Takeaways + Tactics 

1. Slogans are usually cheesy and have no compelling reason for prospects to trust you or contact you
2. Direct mail is coming back- especially in a world of social media and email
3 Get out there and start serving clients - your marketing message or slogan should come organically from the actual work you do for clients

It’s much better to be clear than clever. -Anonymous

We started by answering a question about solar panels from the Lead Gen Facebook Group, Greg recommends solar panels only in cases where you plan on staying in the house for decades to come. We also answered a question about direct mail versus email newsletters and shared why direct mail is an option to seriously consider if you have the right demographic market.

Then we tackle the common question: What’s a good slogan for an agent? Assuming you don’t want to use the winner, “We very rarely kick puppies” it also begs the question, Why do you need a slogan in the first place?

Greg shared some slogans from his team’s history, and Matt accidentally mocked the slogan Greg wrote himself, “Treating every client like family.” Both Greg and Matt agree you’re better off figuring out your ideal client and your unique way of serving them and allow your marketing message to come together naturally. Remember, it’s much better to be clear than clever.

So if you’re looking to attract more clients, it’s going to take more than getting your name out there. People need a compelling reason to take a step toward you, and it’s your responsibility to figure out exactly who your ideal client is and adjust your message and marketing materials to attract your ideal clients.

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