Moving Beyond Traditional Appstores: Carrier Appstores Ready to Impact Mobile Ecosystem | EVJU
134 views · Published 19 August 2012 · 26:22 · Indexed 19 October 2026
Channel: GameDaily Connect · 2012 · Gaming
In today's landscape, mobile game developers know that the only way to get real traction within traditional Appstores (e.g. iTunes and Google Play) is to have a game in the Top 25, which is extremely competitive and expensive. The bar required to make the Top 25 continues to rise, and most independent developers can't afford to offer the same level of marketing support as larger developers. But there is another powerful channel, and opportunity, that is evolving, and PlayPhone has deemed this trend the re-birth of the carrier Appstore. Carriers had solid revenue streams selling digital content on feature phones and they want to replicate that success with 100's of millions of smartphone subscribers. Delivered at Casual Connect Seattle, July 2012. Download Slides: http://casualconnect.org/lectures/marketing-pr/moving-beyond-traditional-appstores-carrier-appstores-ready-to-impact-mobile-ecosystem-evju
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