How to Become #1 in Each Market | Masaru "Nogi" OHNOGI
757 views · Published 14 August 2014 · 13:24 · Indexed 26 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/08/14/masaru-nogi-ohnogi-wants-to-just-keep-making-hit-games-casual-connect-video/ Delivered at Casual Connect USA, July 2014 The mobile market in Asia has been ahead of the curve historically, and the opportunity for developers to take their games East, and vice versa, requires the right combination of finesse from content curation and culturalization. Ultimately it requires understanding your user base in each key market for your games, as well as using the best practices for sourcing new products and partners. This talk will cover successful case studies from gumi in Japan, Korea, and SE Asia. Plus you will learn what gumi has in store for North America in 2014-15.
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