Authentic Virality: You Share if You Care | Jussi LAAKKONEN
454 views · Published 5 March 2014 · 27:55 · Indexed 4 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/03/05/checked-jussi-laakkonen-redefining-applifier-reaps-rewards-casual-connect-video/ The best way to discover a mobile game is when a friend shows you a game they love. Studies agree that word of mouth drives a majority of mobile game discovery while advertisements rank the lowest. With the cost of installs skyrocketing now is the time to foster authentic virality. You share if you care. Join Jussi in this session for an in-depth look at what drives word of mouth in top mobile games, findings from two surveys of thousands of players on mobile game discovery, data points on how game videos drive discoverability and how to drive viral growth for your game. Delivered at Casual Connect Europe, February 2014
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