Faces and Franchises
576 views · Published 10 January 2017 · 1:00:15 · Indexed 8 November 2026
Channel: LinkedIn for Marketing · 2017 · Education
Edelman's Steve Rubel moderates a panel featuring entertainment luminaries, Rich Greenfield, Managing Director Media & Technology Analyst of BTIG, Chairman and co-CEO of Propagate Content, Ben Silverman and Amy Powell, President Paramount Television and Digital Entertainment to discuss why a Hollywood-style "faces and franchises" approach to content is the future and how it can drive business results.
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