Persona and Use Case with Christopher Lochhead

110 views · Published 10 March 2017 · 2:14 · Indexed 27 October 2026

Channel: Real Estate Uncensored · 2017 · Education

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What is the difference between top-line revenue and profitable business? How do you consider the value of your clients? In this clip, you’ll learn how to be clear about differentiating on the individual, and the importance of personas and use case in service businesses. 
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Watch the full episode→https://goo.gl/MztZxS 
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Christopher also shared insights on;

-Why the real estate industry is set for disruption 
-Why we are living in a winner-take-all world 
-The compounding power of a category king 
-Studio 54 marketing 
-Why you need to study the Big Lebowski 
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Our guest shares plenty of high-level, thought-provoking tactics, take plenty of notes on this episode! 
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Featuring our live Google Hangout series Real Estate Uncensored, which gives our best real estate marketing tips, strategies for prospecting, lead generation and cold calling, and negotiation tactics to close the deal.

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