The Year Big Data Becomes Actionable | Ville HEIJARI
189 views · Published 7 March 2014 · 23:39 · Indexed 6 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: https://www.dropbox.com/s/qtf7vzaqt4pad2o/Ville_Heijari_CCEurope_2014.pptx What does 2014 hold for the mobile games industry? This is the year that game developers take control of the user data available to them and use the insights to effectively manage and engage players. It's not enough to have the statistics readily available; it's about being able to read into the data to quickly and effectively act on it to better engage, retain and monetize your players. Join the conversation with Ville Heijari, PlayHaven's GM Europe, as he explores strategies for developers to best evaluate and engage their audience. Delivered at Casual Connect Europe, February 2014
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