Intellectual Property Crash Course: Beyond Patents
1,153 views · Published 24 July 2014 · 47:00 · Indexed 8 November 2026
Channel: Michigan Engineering · 2014 · Entertainment
Patents are not the only form of intellectual property available to entrepreneurs. Copyright protects the source code behind a software-implemented invention, companies like Apple are increasingly using design patents, and trademark law offers some initial protection for the brand recognition that comes from the “first mover advantage.” In this week’s hangout, we’ll cover the other forms of intellectual property that can supplement patent protection in rounding out a startup’s intellectual property strategy and providing a competitive advantage in the absence of patents.
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