The New World Order: Free-to-Play, How to Survive and Rise to the Top of the Charts | Paul THELEN
1,393 views · Published 4 November 2013 · 28:54 · Indexed 24 October 2026
Channel: GameDaily Connect · 2013 · Gaming
Download Slides: http://www.mediafire.com/download/j56kqnxyr6y2h41/Paul_Thelen_CCKyiv_2013.zip Big Fish has grown its F2P business from zero, a little more than a year ago, to one of its strongest revenue generators today. Paul Thelen will discuss this transformation. What traps and pitfalls ensnare most developers who are switching development to F2P. More importantly, he will answer what game design techniques monetize the best. He will also answer what timeline do you need to create and maintain to have a successful F2P game? What are the most relevant data points to grow your F2P IP? What social features should you employ? Those who attend will walk away understanding free-to-play best practices. Delivered at Casual Connect Kyiv, October 2013
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