The Rise of Social App Stores: How Carriers are Redefining Mobile App Purchases | Scott PRATHER
163 views · Published 26 February 2014 · 19:17 · Indexed 20 September 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/02/26/scott-prather-listen-to-the-community-and-build-the-road-map-accordingly-casual-connect-video/ Carriers are launching major, on-device social game stores to compete directly with traditional app stores and regain their leadership role in mobile gaming. Carriers are reinventing how mobile games are distributed, discovered and monetized. Carriers are offering their users a deeply social gaming experience that focuses on the gamer, their friends, game recommendations, and the popular games their friends are playing. This is a "holy grail" for game developers: a massive new distribution channel, direct-carrier billing with high conversion rates, social-powered game discovery and a global gaming community. Delivered at Casual Connect Europe, February 2014
More from this channel
-
15:32
Case Studies: Winning in Social Mobile | Thomas CHUNG
-
28:36
Online Games on the AWS Cloud Carlos CONDE
-
42:01
AS3/AIR to iOS in 157 Easy Steps | Ryan Henson CREIGHTON
-
25:36
Monetization Trends for Mobile Games | Aaron RUBENSON
-
10:47
Postmortem: Ticklebot's Super Sub Hero | Milica ANDJELKOVIC & Stefan NIKOLIC
-
25:17
How To Benefit From The Present And Future Of App Store Search | Matthaus KRZYKOWSKI
-
24:14
Mobile Advertising on Facebook: From Install to Maximized Lifetime ROI | Leah NA'AMAN
-
23:10
Message or Media? Marketing Context Matters | Matthew KELLIE