The Rise of Social App Stores: How Carriers are Redefining Mobile App Purchases | Scott PRATHER
164 views · Published 26 February 2014 · 19:17 · Indexed 6 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/02/26/scott-prather-listen-to-the-community-and-build-the-road-map-accordingly-casual-connect-video/ Carriers are launching major, on-device social game stores to compete directly with traditional app stores and regain their leadership role in mobile gaming. Carriers are reinventing how mobile games are distributed, discovered and monetized. Carriers are offering their users a deeply social gaming experience that focuses on the gamer, their friends, game recommendations, and the popular games their friends are playing. This is a "holy grail" for game developers: a massive new distribution channel, direct-carrier billing with high conversion rates, social-powered game discovery and a global gaming community. Delivered at Casual Connect Europe, February 2014
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