Neil Hurman, Chief Planning Officer, OMD EMEA Interview
966 views · Published 15 July 2016 · 4:42 · Indexed 8 November 2026
Channel: LinkedIn for Marketing · 2016 · Education
The media planning function has gone through an enourmous transformation in recent years, but we know this is just the beginning. In a world where the customer is increasingly in control, how do you think about the changing role for marketing services companies? How has the role of media planning evolved and what does the future look like? How have the skills required to be successful changed and what do the successful professionals of tomorrow look like? How are agency-client conversations changing and how will they continue to evolve in the future?
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