Maximizing Mobile ROI | Nick BOGOVICH
344 views · Published 19 August 2012 · 14:35 · Indexed 1 November 2026
Channel: GameDaily Connect · 2012 · Gaming
As the mobile landscape gets more crowded, getting ROI from your app is increasingly challenging. With limited development and marketing budgets, as well as pressure to deliver products on time, companies need to be smart from product inception through launch and beyond to maximize their ROI. During this session, Nick will address a variety of challenges game publishers face in bringing their apps to market. Topics covered include: - Lowering development and maintenance costs - Minimizing costs of user acquisition and retention - Maximizing user LTV - Differentiating yourself from the competition - Evolving efficiently over time Delivered at Casual Connect Seattle, July 2012. Download Slides: http://casualconnect.org/lectures/marketing-pr/maximizing-mobile-roi-nick-bogovich
More from this channel
-
30:55
How Multi-platform Gaming is Making Classic Franchises Accessible to Larger Audiences | Carlson CHOI
-
50:50
You're Doing It Wrong: Game Devs vs Game Journos | Russ Pitts, James Portnow, Wendy Despain
-
50:13
In Search of Game Criticism | Daniel Cook, Robert Chipman
-
24:30
Aggressively Compatible Android Games | Dan GALPIN
-
15:32
Case Studies: Winning in Social Mobile | Thomas CHUNG
-
18:44
Make a Rockstar App -- Get Groupies! | Adam BOYDEN
-
29:41
No Fear! How to Embrace and Attack Change in the Industry | Matt HULETT
-
57:36
DIY: Indie Game Dev from Napkin to Profitability | Mark BAXTER