Game Design Vs. Game Marketing: Battle Round | RABINOVICH, HESS, SAPP
269 views · Published 20 August 2013 · 50:09 · Indexed 22 October 2026
Channel: GameDaily Connect · 2013 · Gaming
Featured for the first time, this quick-paced format will discuss a diversity of conflicts between game design and game marketing. If you're seeking to gain insights into practical design and marketing approaches, pique your curiosity with new ideas and to challenge yourself to look at your work in new ways - this is a must-attend session. The debated topics will include: Which Should Lead the Way - Marketing or Design, Should Game Marketers Care About Design, Does Game Marketing Corrupt Games and more. Join Eyal Rabinovich (PlayScape) and Tom Hess (ngmoco\DeNA) as they passionately debate their different points of view. The session will be led by Brian Sapp from Tapjoy. Delivered at Casual Connect USA, July 2013 Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Rabinovich_Hess_Sapp_CCUSA_2013.pptx
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