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Jumpstarting Innovation | Lecture On-Demand

2,121 views · Published 11 July 2013 · 14:53 · Indexed 23 October 2026

Channel: Michigan Engineering · 2013 · Education

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How do you jumpstart the innovation process and get your organization thinking creatively? U-M professor Jeff DeGraff describes how his team at the Innovatrium helps organizations like the Detroit Symphony Orchestra get momentum on an innovative idea in a short period of time. 

Chapter 1: Set a high quality target (http://youtu.be/0v6ogCXDFjk)
Choose a goal that is attainable, but not so specific that it prohibits creativity.

Chapter 2: Enlist experts and take multiple shots on goal (http://youtu.be/oQb1go8r4kA)
Good teams are comprised of experts in a variety of fields who are able to tackle the problem - and aren't afraid to make mistakes.

Chapter 3: Learn from experience (http://youtu.be/3sJfxQKkukE)
When the going gets tough, don't forge ahead - adapt.

About the Professor: Jeff DeGraff (www.JeffDeGraff.com) is a Clinical Professor of Business Administration at the Ross School of Business (http://www.bus.umich.edu/). His teaching, research and writing focuses on leading innovation and creativity. He has consulted with hundreds of the world's most prominent firms and has developed a broad array of widely used creativity and innovation methodologies and tools. Dr. DeGraff founded a leading innovation institute, Innovatrium (www.innovatrium.org), with labs in Ann Arbor and Atlanta.

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