Challenging Social Success Conventions | Shanti BERGEL
482 views · Published 15 August 2011 · 21:33 · Indexed 6 October 2026
Channel: GameDaily Connect · 2011 · People & Blogs
The opportunity for new entrants to succeed in social gaming is still open and flourishing despite claims suggesting otherwise. While the industry now includes highly competitive spaces, or red oceans, where early movers have proven success and claimed ownership, the overall landscape still has ample "greenfields" that are ready to be explored and conquered. Shanti Bergel, Head of Global Business Development at Playfish, will discuss how developers can best navigate and leverage these "greenfields" and provide insight into what opportunities independent developers should consider when targeting social platforms. Shanti will also discuss how Playfish/EA pioneered the sports and board game categories. For slides visit: http://casualconnect.org/lectures/community-social/surf-turf-navigating-the-red-oceans-and-greenfields-of-social-gaming-shanti-bergel
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