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Consumption experiences of poor people: Knowledge from the BOP & Transformative Consumer Research

350 views · Published 26 February 2015 · 5:28 · Indexed 28 October 2026

Channel: ESCP · 2015 · Education

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Invited Speakers: Dr Nil Özçaglar-Toulouse, University of Lille 2 and Hélène Gorge, Research Assistant, University of Lille Nord De France

Talk on Consumption experiences of poor people: Knowledge from the Bottom of Pyramid & Transformative Consumer Research

Invited speakers put in perspective the challenges of both existing approaches on poverty: the Bottom of Pyramid and the Transformative Consumer Research. To this aim, we explore the experiences of French poor people, a quite recent category of consumers in marketing. Evolving in a disadvantaging system of consumption, these consumers maintain a relation with consumption that we have analyzed under two angles: the issue of needs, and the one of competences..

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