How Asian Mobile Game Developers Can Break Into the US Markets | Robby YUNG
264 views · Published 2 September 2014 · 25:00 · Indexed 1 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/06/10/robby-yung-the-power-of-mobile-distribution-casual-connect-video/ Delivered at Casual Connect Asia, May 2014 The $3 billion North American mobile gaming market represents an enormous opportunity for Asian game developers looking to expand overseas. And yet, the North American market is markedly different from Asian markets, demanding a whole new approach from developers. How can Asian developers "westernize" their games for US audiences? What are the best strategies for marketing to US users? What type of partnerships must developers forge, and which platforms offer the best chance for success? Animoca's Robby Yung answers these questions and others as he helps Asian mobile game developers understand what it takes to break into the US market.
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