Virtual Goods, Morning Coffee and Location | Iryna LIASHCHUK
439 views · Published 1 March 2013 · 18:16 · Indexed 30 September 2026
Channel: GameDaily Connect · 2013 · Gaming
Ever wondered how to make more players act like "whales" - get deeply engaged with your game, keep coming back to it and bring you a lot of revenue? Some of the most successful developers have already figured out the rules: make it easy to get virtual goods and reconnect with users as they perform their offline routines - get coffee, grab lunch, go to movies, etc. The session will show what effect on monetization and user retention can be achieved by giving a larger number of players access to premium game content through location-based sponsorships that naturally fit into the users' daily activities. Delivered at Casual Connect Europe, February 2013. Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Irina_Liashchuk_CCEurope_2013.pps
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