State of the Appnation | Richard FIRMINGER
76 views · Published 10 March 2014 · 26:48 · Indexed 12 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: https://www.dropbox.com/s/d18f1fjumtn7rji/Richard_Firminger_CCEurope_2014.pptx Mobile analytics expert Richard Firminger will present a research paper that helps the audience understand the life cycle of a) a mobile game and b) a mobile gamer. Using in-depth analytics data from over 1.3 billion mobile devices and 430,000 apps, CC audience will come away with a better understanding of how different types of users (casual gamers, in-app purchasers, social influencers) are typically acquired across game genres (casino, casual, puzzle, arcade, etc) and how long they stay active and engaged. Delivered at Casual Connect Europe, February 2014
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