Challenges Asian Game Developers Face in the Rush to Expand Overseas | Chris HANAGE

106 views · Published 11 June 2014 · 14:30 · Indexed 20 September 2026

Channel: GameDaily Connect · 2014 · Gaming

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Download Slides: https://www.dropbox.com/s/u6fizy151fjq4d6/Chris_Hanage_CCAsia_2014.pptx

Delivered at Casual Connect Asia, May 2014

Asian game developers in 2014 are aggressively developing a strategy to break into the Western game market. Inevitably, they face expansion roadblocks, whether it be localization, insufficient market expertise, or weak partnerships and strategies. Lending from in-house case studies, AppFlood's global app industry analysis, and raw experience, Chris Hanage will discuss the trends, obstacles, and strategies that Asian game developers must know in 2014 for Asian game studios to climb to the top of app store charts in Western app markets. 

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