Challenges Asian Game Developers Face in the Rush to Expand Overseas | Chris HANAGE
107 views · Published 11 June 2014 · 14:30 · Indexed 14 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: https://www.dropbox.com/s/u6fizy151fjq4d6/Chris_Hanage_CCAsia_2014.pptx Delivered at Casual Connect Asia, May 2014 Asian game developers in 2014 are aggressively developing a strategy to break into the Western game market. Inevitably, they face expansion roadblocks, whether it be localization, insufficient market expertise, or weak partnerships and strategies. Lending from in-house case studies, AppFlood's global app industry analysis, and raw experience, Chris Hanage will discuss the trends, obstacles, and strategies that Asian game developers must know in 2014 for Asian game studios to climb to the top of app store charts in Western app markets.
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