Connecting with Kids & Purchasing Parents | KAMEOKA, RIDEOUT, MUTOVIC, ISHIBASHI, MAKHOUL, MATHEWS
124 views · Published 22 August 2014 · 57:15 · Indexed 23 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Interview with Vicky Rideout: http://gamesauce.org/news/2014/08/12/vicky-rideout-believes-in-the-power-of-media-casual-connect-video/ Delivered at Casual Connect USA, July 2014 How do industry players succeed when targeting kids & family? This dynamic panel consists of children’s major entertainment studios, publishers, developers, and researchers. Listen to their insights as to what works and what doesn’t from a functional, monetization, and marketing point of view. Jean will delve into a number of questions including what qualifications a developer should have, whether kids & family vary internationally, and trends to be on top of.
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