Beneath the Surface: Taking a Deeper Look at Today’s Empowered Tech Buying Process
294 views · Published 21 October 2015 · 3:37 · Indexed 21 September 2026
Channel: LinkedIn for Marketing · 2015 · Science & Technology
Technology touches every aspect of an organization, which makes purchasing it no longer just an IT decision, but a significant business investment. LinkedIn recently conducted a global study of 3,800+ professionals (inside and outside the IT department), examining the uncharted needs and behaviors of the new tech buyer. Visit our Tech Marketing website to download the report now and view other handy resources tailored for Technology Marketers: https://business.linkedin.com/marketing-solutions/c/15/10/tech-marketer
More from this channel
-
1:11
Suivez les performances de vos campagnes de Sponsored Updates
-
22:55
Trends in Finance and Social for 2014 presented at LinkedIn FinanceConnect 14 Sydney
-
40:44
LinkedIn FinanceConnect:14 "On-Demand Marketing" with David Edelman
-
45:21
The Future of Social Selling
-
33:14
Prospect Nurturing Session: Russell Glass Keynote
-
54:47
Live Demo Sponsored InMail + Best Practices
-
3:02
What Marketing Metric Could You Not Live Without?
-
9:33
Ian Dallimore, Director Innovation + Digital Strategy, Lamar Advertising Company