Get Off The Treadmill! | Chelsea HOWE

2,132 views · Published 8 September 2014 · 23:58 · Indexed 27 October 2026

Channel: GameDaily Connect · 2014 · Gaming

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Download Slides: https://www.dropbox.com/s/ey2y896kpxisfhq/Chelsea_Howe_CCUSA_2014.ppt

Delivered at Casual Connect USA, July 2014
 
Does your live game need exponentially more content every month? Does your release schedule look like a lego wall? GET OFF THE TREADMILL. Once we understand the relationship between novelty and attention, we can explore ways to retain players beyond content updates. We'll discuss designs that get devs off the content treadmill - or at least let someone else run on it.

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