The Smart Way to Make Gaming Pay | John SZEDER
298 views · Published 19 August 2012 · 24:36 · Indexed 31 October 2026
Channel: GameDaily Connect · 2012 · Gaming
Will the exponential take-up of Smart TV across the globe spark a revolution in TV gaming? With over a billion connected TV sets estimated to be in circulation by 2015, this platform will make games as accessible as film and music for viewers, presenting a major untapped market for developers. Delivering rich social features such as tournaments and social networking, this session also assesses whether advances in TV technology will heighten the experience to rival that of consoles. Key market opportunities and strategies to generate customer loyalty and pay-to-play conversion are also identified, showing developers how they can enhance, monetize and promote their content on TV. Delivered at Casual Connect Seattle, July 2012. Download Slides: http://casualconnect.org/lectures/business/the-smart-way-to-make-gaming-pay-john-szeder
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